A Professor at one of the IIM's was explaining marketing concepts to
the Students:
1. You see a gorgeous girl at a party. You go up to her and say: "I am
very rich. "Marry me!" - That's Direct Marketing.
2. You're at a party with a bunch of friends and see a gorgeous girl.
One of your friends goes up to her and pointing at you says: "He's
very rich.
"Marry him." - That's Advertising.
3. You see a gorgeous girl at a party. You go up to her and get her
telephone number. The next day, you call and say: "Hi, I'm very rich.
"Marry me" - That's Telemarketing.
4. You're at a party and see gorgeous girl. You get up and straighten
your tie, you walk up to her and pour her a drink, you open the door
(of the car)for her, pick up her bag after she drops it, offer her
ride and then say:"By the way, I'm rich. Will you "Marry Me?" - That's
Public Relations.
5. You're at a party and see gorgeous girl. She walks up to you and
says:"You are very rich! "Can you marry ! me?" - That's Brand
Recognition.
6. You see a gorgeous girl at a party. You go up to her and say: "I am
very rich. Marry me!" She gives you a nice hard slap on your face.
- That's Customer Feedback.
7. You see a gorgeous girl at a party. You go up to her and say: "I am
very rich. Marry me!" And she introduces you to her husband.
- That's demand and supply gap.
8.You see a gorgeous girl at a party. You go up to her and before you
say anything, another person come and tell her: "I'm rich. Will you
marry me?" and
she goes with him - That's competition eating into your market share.
9. You see a gorgeous girl at a party. You go up to her and before you
say: "I'm rich, Marry me!" your wife arrives.
- That's restriction for entering new markets.
